Saturday, 8 January 2011

New celebrity fragrance?! Do we really need another … Rihanna says yes!.

Fragrance 2011:Perfume Counter Near You is Rihanna's fragrance.Phew or Mmmmm?!

Rihanna’s Reb’l Fleur:fragrance launches January 25, and you can expect it to be accompanied by a very loud advertising campaign. She’ll be on billboards everywhere, including Times Square in NYC. A 30-second video will be launched online with hopes it will go viral (well .. this is now main marketing strategy?!) The video will also be made into a commercial that will be shown in 1,900 movie theaters.

The fragrance name refers to Rihanna’s nickname given to her by her grandmother in Barbados. It’s a strong scent with fruit notes, hibiscus, violet, coconut water, vanilla, patchouli, amber, and musk. Rihanna said it will be “like high heels with a short, flirty dress.” Prices will range from $30-$59