Thursday, 27 March 2014

Pharrell Williams

Is Pharrell Williams taking over? He's completely adding magnaminous fashion projects on top of a very booming and current music career. Just a few weeks after news broke of collaborations with Comme de Garcons (on a fragrance) and Uniqlo (on T-shirts), Adidas announced Thursday that it’s nabbed the “Happy” singer for a “long-term partnership,” set to launch this summer.

P is such a big fan of collaborations; so this all makes sense — but also because he’s been wearing Adidas track jackets almost as frequently as  his now infamous "God save the Queen", Vivienne Westwood hat and the media mogul has them both featured in the promo image for the partnership!

“Working with an iconic brand like Adidas is such an incredible opportunity,” said Williams in a statement. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

In addition to this the collaboration will also utilize Williams’s fabric company — ha! Pharrell owns a fabric company — called Bionic Yarn, which is made from plastic debris found in oceans.

We love the ocean and we like Pharell for this move!
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