Thursday, 24 September 2015

Fall in love as I did with Proenza Schouler

It's official, I'm obsessed with Proenza Schouler. They have achieved huge success with accessories for such a young brand, but the duo behind the label has never been known for having the same touch with shoes. Sure, Proenza’s footwear has been notable from time to time, but they’ve never had the sort of breakout hits that make shoe lovers flock to them season after season. Some people in the industry think that the shoes from the Proenza Schouler Spring 2014 runway show are set to be a turning point.
Since bringing on hotshot American fashion investor Andrew Rosen, Proenza has sought to diversify its revenue opportunities, which is just a fancy business way of saying they’re looking to make more of the types of high-margin products that help a young business turn into a powerhouse. For nearly all fashion brands, that includes shoes, and the brand revamped its shoe line two seasons ago in hopes of accomplishing that goal. They’ve yet to score a true hit.
After the brand’s excellent show on Wednesday, though, my Twitter feed was abuzz with editors and bloggers waxing poetic on the collection’s wooden-platformed huarache-style sandals. They’re bold, for sure, and the carved heels are beautiful in their careful striations. They have enough personality to become an It Shoe within the fashion industry, but are they marketable enough to move Proenza into the public’s eye? Check out the photos below and let us know what you think.