Friday, 22 July 2016

Todd Snyder

“Think playboy meets tourist. I’m taking a detour.”
The detour became abundantly clear with the first look, a crisp green Harrington jacket, made in collaboration with Champion, worn with repurposed jeans (Re/Done Levi’s), sneakers (New Balance), and tinted nerd-style glasses (Moscot). A collaborative pileup, to be sure (add to that an archival Timex watch), and certainly not a bad idea in a men’s season marked by multiple collaborations, both in the sports and luxury arenas. The branding opportunity that first gained traction in the 1990s, it would seem, is showing no signs of slowing down. Love.

Millennial decade. TH