Thursday, 27 April 2017

B A L E N C I A G A | demna gvasalia | PreFall 2017

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The formula for a new designer at an established house starts with celebrating the history and heritage of the brand. At least this WAS the way, before Gvasalia. This new and young designer is doing the opposite, reinvigorating Balenciaga via strategic shade. 


Demna Gvasalia has already built an identity for Balenciaga and this happened at a real speed.


At this point the whole inventory is recognizable; a pair of skintight pointy stiletto boots, a forward-sloping tailored jacket or coat, a cheesy retro floral dress, or one of his giant striped Bazaar market bags will look familiar. The copycat cheaper brands have already copied every design properly.

 

Genius.