Thursday, 24 August 2017

B A L L Y x Swizz Beatz

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Set to debut in-store and online in October, Bally Collective will include a selection of ready-to-wear garments curated by Beatz, as well as a roving collection of shoppable artworks chosen for display in each of Bally’s retail outposts by the likes of Ricardo Cavolo, who also designed a pair of Bally sneakers for the collaboration. For Beatz, a prolific art patron and creator of his own Dean Collection of artworks, the partnership is an opportunity to connect with artists. "I encourage creatives to sharpen up on their business, because you can’t have art without business," he told us. "There’s the art business, the music business, the fashion business, so let’s gear up and make better situations for ourselves and stop playing victim. For me, art is my life. I breathe it, eat it, sleep it—it is me, I am art."


Following dinner, Beatz led a snaking line of guests that included wife Alicia Keys, last New York Fashion Week: Men’s ambassador Young Paris, and Public School designers Maxwell Osborne and Dao-Yi Chow to the hotel’s basement for a performance by Slick Rick and Doug E. Fresh. The two legendary rappers are both credited with thrusting the heritage brand back into the limelight after frequently appearing onstage in the 1980s wearing Bally suede sneakers. To top the nice off, guests were treated with a performance by both A$AP Rocky and A$AP Ferg. "Bally is back."