Tuesday, 29 August 2017

SADE | the other photos, the same icon


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Sade is a perfectionist. In the early 80's before her iconic journey, she insisted on cutting her first album down to nine tracks from the original fifteen songs. The label wanted to send a few tracks to the US for some "cool" mixes but she refused, saying the album was exactly how she wanted it. Success: being yourself. This is the significant lesson we can take from the woman that is Sade.

She was good at realising the bigger picture, right from the start. While recording, she worked with the label's PR and marketing departments, using her background in fashion and creative writing to crop pictures and look at copy – not allowing a sentence, snapshot or picture to go out unless it fitted. Once the album was released it was apparent that the label had been right in allowing Sade to hold the reins. Diamond Life went top10 all over Europe and sold more than 10 million copies worldwide. And Sade sounded like nothing else.

She looked like no one else. Still... TH