Gucci’s most significant campaign – a tribute to Northern Soul featuring an all-black model cast. How extraordinary. Love every piece and every thought.
A different direction from the sci-fi vibe last time m, this is an exploration of black masculinity and Dandyism. The house was further influenced by iconic 60s photographer Malick Sidibè renowned for his black and white studio portraits in Mali, as well as Northern Soul, a 60s movement inspired by black American soul music that made clubs like the Wigan Casino famous. Featuring dancers as well as models, they pull moves true to the splits and backdrops associated with the subculture’s dance style.
Glen Luchford shot the campaign entitled ‘Soul Scene’ only features people of colour – and comes at a time when fashion brands are under increased scrutiny for the lack of diverse casting on their runways.